Launch Your Dream Self-Expression Project and
Share Your Story with the World for the First Time

Like holding you soul down in your own body like a beach ball.

What if I told you your anxiety and overthinking are actually just symptoms of an unexpressed story living inside of you?

Self-expressed AF:

There might be a story inside you that's begging to be expressed. 

And you experience that energy as

😰 Anxiety
🤯 Overthinking
🚧 Feeling stuck

Want the tea for why this is happening?

I used to suffer from chronic overthinking...a subtle vibration that I coudln't seem to shake.

Until I realized it was just an unexpressed story inside of me.

And once I did, everything changed 👇👇👇

If you're ready to let this old version of you go and step into your next era self that no longer is carrying shame and instead feels expressed, light, and free...you're exactly where you need to be. 

It's time to become...

SELF-EXPRESSED AF.

Because when you are holding in what you feel, masking your opinion, or trying to please others, you're binge eating your own energy.

Trusting that your story and emotional experiences matter and that sharing them is the key to releasing shame, feeling seen, and experiencing joy.

Imagine being someone who...

🔥 Feels an abundance of self-awareness and exudes confidence, consistently getting DMs and texts from friends saying "I am so inspired by you."

🙏 Experiences a deep sense of ease in both mind and body to the point that you can simply close your eyes and feel at peace within yourself

💯 Doesn't question their past because you have unshakable trust in your story and are able to validate yourself on demand

How Project Self-Expression Works

Phase 1 (Weeks 1-4):

Phase 2 (Weeks 4-8)

Phase 3 (Weeks 8-12)

We'll dive deep and uncover the life experiences and value drivers that have shaped every major decision you’ve made. We’ll peel back the layers, work through past conflicts or trauma, and kiss that shame goodbye—because your story deserves to be celebrated, not hidden.

Outcomes:

🗺️ Map out the core life moments that define you
💎 Get crystal clear on your values, boundaries, wants, and needs
🚫 Release shame and step boldly into your power

Now that we’ve got the groundwork, it’s time to map out your story’s highs, lows, and those juicy transition points. This is where your self-expression project starts to come alive—think of it as your story’s heartbeat.

Outcomes:

🎯 Nail down the central theme that screams you
📝 Craft your narrative with all the feels
🛠️ Outline your project from A to Z
🎨 Finalize the perfect medium—whether it’s a killer poem, a side-splitting comedy set, a soul-stirring podcast, or your next bestseller!

It’s go time! We’re going to bring your self-expression story to life in a way that’s so YOU. Whether it’s a first draft or a full-blown masterpiece, you’ll be ready to launch your project and watch it soar.

Outcomes:

🖋️ Get that project draft done and dusted
🚀 Launch your project with the kind of confidence that turns heads

AWAKEN 💡

CONNECT ❤️

TELL 🎉

In Just 3 Months...

You will...

🔥 Get crystal clear on the story you’re meant to share

🚫 Release the shame of holding back your truth

💖 Feel validated, affirmed, and understood

🧘‍♀️ Stop overthinking and start living

🎤 Know without a doubt that your story matters and is worth sharing

You'll get...

🗺️ A personalized roadmap and MVP for developing your signature self-expression project

📝 Outline, structure, and positioning—everything you need to make your project a reality

🤝 Ongoing coaching and support to keep you on track

📣 A list of prime opportunities to showcase your project to the world

💡 A killer marketing strategy and feedback on creating digital assets that shine

Someone who is audaciously, unapologetically themselves. You’ll wake up every day feeling inspired to share your story. Your inner child will feel healed, as your story gets told in fun, creative ways that light you up.

You'll become...

You Could Do It Alone, But Why Miss Out On All This?

Sure, you could put out a minimum product or project on your own. But let’s be real—if you don’t feel confident, you might put it off for months… or even years. That’s time wasted. Working with a coach means you’ll gain that confidence fast, so you can stop second-guessing and start showing up boldly.

Why spend the next 3 years waffling in your comfort zone when you could be living your best life, like, yesterday? Hiring a coach helps you fast-track your progress. Imagine feeling confident, sharing your story, and living out your desires sooner rather than later. Time is precious—let’s not waste it.

Want to boost your money-making potential? When you’re confident and empowered, opportunities come knocking. You’ll feel ready to get noticed, snag those opportunities, and ask for the raises you deserve—because you’ll know your worth. And that, my friend, is priceless.

Did you know that repressing your emotions and keeping your story bottled up drains your energy? Yep, it’s a total energy vampire. That’s energy you could be using to feel happier, crush your workouts, and enjoy nights out with friends. Let’s free up that energy and channel it into something that lights you up.

#TLDR, feeling self-expressed is priceless.

CONFIDENCE ⚡

TIME ⏰

ENERGY 🔥

MONEY 💰

"Jason is the best! My discussions with him were eye-opening and helped me discover deeper elements of myself than I had anticipated. With his help, I was able to discover who I truly was."

- Olasunkanmi

"Jason's guidance has been instrumental in helping me not only make well-informed decisions but in building trust in myself. He has been an unwavering source of motivation, wisdom, and support. His empathetic approach sets him apart, and his dedication to my growth has been transformative."

- Shubham 

This Could Be You

"Jason helped me introspect and reflect on my goals, allowing me to write my true story. He challenged me on my beliefs and helped me foster of deeper understanding of myself that I took with me, even long after our sessions."

- Sam

"Jason's help was invaluable. His biggest strength is storytelling - his insights during our brainstorming sessions, transparency about his experiences, and ability to look at a story from different perspectives and link it to other parts of my journey ...I'm grateful to have had him as my coach."

 - Varun (His self-expression got him into Harvard!)

"Being coached by Jason was very enriching. He invested a lot of time and thought into carefully understanding my experiences and helping me express them in the most effective way. His inputs about storytelling and how to “show, not tell” were especially valuable. Additionally, he is always very prompt in his responses, and shared a detailed written feedback summarizing the details of each conversation."

- Dr. P

"One of the things I admire about Jason's coaching is his ability to reveal concepts that I think are tangential to the issue that I’m bringing up but are actually really critical. He made me feel like he was really engaging with each word that I was saying. Many times in the conversation he would redirect the conversation back to actionable future looking solutions vs dwelling in the past."

- Jo

"Wow.. How do I describe Jason? Huge respect. I worked with Jason for about 3-4 months in 2023. We had so much deep discussions amd I would get to know a different perspective of my life just by talking to him. Folks, if you are here—big moments, tough Decisions—trust me you need a person who listens. He will make you feel lighter."

- Deepak

What's Included 

9 One-on-One Coaching Sessions

These sessions are where we will get clear on your life experience, goals, values, and map out your story and self-expression project. These sessions are tailor made to you.

On-Demand Coaching

Got nerves creeping in? You'll have access to coaching through Telegram in order to work through fears, clear judgment and shame, boost your confidence, and keep momentum.

Storytelling Techniques & Templates

Whether you’re crafting a comedy set, launching a podcast, or pitching yourself to the world, you’ll get plug and play templates tailored to your unique voice and project.

Outline & Roadmap for Your Signature Self-Expression Project

We’ll map out every step, so you have a clear, actionable roadmap to bring your self-expression project to life.

Project Feedback
Get personalized feedback to refine and polish your work.

A Ready-to-Launch Self-Expression Project
By the end of our time together, your project will be fully prepped and ready to launch into the world. 

Bonus: Want to take your project even further? I’ll help you find additional venues and platforms to showcase your work, so your story reaches even more people.

Bye bye anxiety, hello self-expression.

Or 3 installments of $899

PAY IN FULL ($2500)

I'm Jason Buchel, Your Self-Expression Guide 

🚀 I worked at companies like Apple and hold a degree in Philosophy-Neuroscience-Psychology from Washington University in St. Louis and an MBA from Stanford Business School

🎥 On social media my content has racked up over 100K views, thousands of likes, and hundreds of saves and shares. 

🎭 I've created and performed over a dozen self-expression projects that have captivated thousands. This includes a keynote at Stanford University followed by my premiere one-man show, Maybe You Just Think They’re Handsome, which I performed at the Marsh Theater in San Francisco to the Emerging Arts Festival in NYC.

🎙️ After launching his podcast, School of Self-Trust, Jason dove into the world of stand-up comedy, training at Second City in Brooklyn, New York.

📚 When I'm not coaching or performing, I am at work securing a literary agent for his debut memoir.

🏖️ I love to soak up the sun at the beach or hanging out with my dog, Angel Macchiato.


FAQs

What's your refund policy? Can you make any guarantees?

Once you commit to joining Project Self-Expression, there are no refunds for those who don’t complete the work. Why? Because I’m here to help you transform, and that only happens when you show up fully. But hey, I get it—life happens! If something changes on your end, you’ve got up to 6 months from the date of purchase to schedule your coaching calls.

What will the workload be like? 

I love that you’re thinking ahead! Each month, you’ll have 3 one-on-one coaching calls with me, totaling about 3 hours. On top of that, after each call, you’ll have roughly an hour of independent work to prep for the next step in your journey.

But here’s the thing—this won’t feel like work. You’ll be so fired up by what you’re creating that it’ll feel more like play. Trust me, you’re going to be lit up every step of the way. 

I've never performed or written anything before. Is this program a fit for me?

Absolutely! Everyone has to start somewhere, and as long as you’re ready to dive into your past and make sense of it, you’re in the right place. No experience required—just a willingness to explore. I’ve got your back. 

What makes Project Self-Expression different from other coaching programs?

Project Self-Expression is like no other—it’s where life coaching meets storytelling, expression, and performance. You’re not just healing your past; you’re turning it into something joyful and transformative.

And the best part? You’ll be guided by me—a highly intuitive life coach who’s created over a dozen self-expression projects that have captivated thousands. 

Your story, your way.

APPLY NOW