Product Leader & Creative Technologist
About
Meet Jason Buchel đź‘‹
With 10+ years of product experience, I blend emotional intelligence, storytelling, and behavioral design to create products that resonate. I’ve designed Top 3 App Store experiences, built viral wellness tools, and led UX strategy for brands with 100K+ user engagement.
Former Senior PM at Apple. Stanford GSB alum.
Currently building WAY2U: an AI-powered healing platform where your story becomes your medicine.
Featured Work
🧠 WAY2U – Gamified Wellness App
- Designed and launched WAY2U, a gamified wellness app that transforms emotional health into an intuitive, story-based experience
- Created a personalized visual timeline UI tied to user memories and life stages for maximum emotional resonance
- Developed a modular design system to support AI-generated meditations, boundary-setting tools, and interactive self-reflection
- Drove over 2M+ social media impressions through founder-led design storytelling and emotionally shareable content
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💬 HeyMBA – Conversational Education Tool
- Built a modular AI prompting engine that generates personalized voice and chat content based on in-app context, user behavior, and goal intent—powering 10+ adaptive experiences across two consumer platform
- Achieved viral growth in 7 days, attracting 50+ users and national press from Poets & Quants
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📱 WYD (What You Doing?) – Social Maps App
- Designed a playful, emoji-first interface to help users find nearby activities through intuitive visual mapping
- Featured by Apple as “New Apps We Love”
- Reached Top 3 in the App Store within three months through viral, word-of-mouth growth
- Led cross-functional team of designers and QA to deliver a seamless, scalable mobile experience
- Developed end-to-end UX flow with a focus on speed, delight, and zero-friction onboarding
💌 DateStory – Text-Based Dating Journal
- Designed and launched a text-based dating journal to help users reflect on past relationships and organize their dating life
- Led UX strategy and rapid prototyping to build a storytelling flow grounded in user insights
- Created custom infographics and visual storytelling to make emotional data feel personal and engaging
- Ranked in the Top 200 Productivity Apps on the App Store through organic traction and user resonance
Marketing Campaigns (10+ Years—VP, Digital)
Web + Tablet Experiences | Brand Awareness | A/B Testing | Cross-Functional Leadership
- Designed digital experiences spanning websites, sales tools, and web platforms
- Launched educational site for a rare disease brand, resulting in a 125% lift in awareness and broad reach across patient and physician audiences
- Redesigned branded site, leading to 100K+ likes and shares—doubling engagement through emotionally resonant, accessible UX
- Led three usability studies for a tablet-based sales app used by 50+ reps, driving iterative improvements via A/B testing and user feedback
- Created 20+ tactical presentations that supported sales teams and brand launches, contributing to a 2x increase in company revenue through strategic visual storytelling
- Shipped a new brand experience in under 30 days with an 80%+ NPS, managing a cross-functional team from concept to delivery
Skills
âś… User Experience (UX) Design
âś… Visual Design & Branding
âś… Design Systems
âś… Rapid Prototyping
âś… UX Research & Testing
âś… Responsive & Mobile-First Design
âś… Cross-Functional Collaboration
âś… Design Strategy & Roadmapping
âś… Accessibility (WCAG Standards)
âś… Creative Direction & Team Leadership
Contact & Links
đź“Ś Email: jaybuchel@gmail.com
đź“Ś LinkedIn: Jason Buchel